SECTION 1 — BUSINESS & DIRECTIONPrefixMr.Mrs.Ms.Mx.MissDr.Prof.First NameLast NameEmail AddressPhone1. How would you describe Invuya today in one sentence?2. How do you want Invuya Institute of Learning to be perceived in the market?3. What prompted the rebrand at this stage?4. What are your top 3 business objectives for the next 12–24 months?SECTION 2 — OFFERING & EXPANSION5. What are your current core programmes?6. Which sectors are you planning to expand into?7. Are there new qualifications or services in development?YesNo8. What differentiates your programmes from competitors?SECTION 3 — TARGET MARKET9. Who is your primary audience? (e.g. corporates, unemployed learners, professionals)10. Who is your secondary audience?11. Which audience drives the most revenue today?12. Which audience do you want to grow?SECTION 4 — BRAND PERCEPTION13. How do clients currently describe your brand?14. What do you feel is missing from your current brand?15. What should the new brand communicate immediately?16. What must NOT change about the brand?SECTION 5 — COMPETITION & BENCHMARKING17. Who do you consider your main competitors?18. Are there brands (local or international) you admire? Why?19. What do competitors do well?20. Where do you believe they fall short?SECTION 6 — VISUAL DIRECTION21. Do you want to retain any existing brand elements?YesNoSome of themNo sure22. Are there colours you want to keep or avoid?23. Should the brand feel more:Corporate / InstitutionalYouthful / AccessiblePremium / AuthoritativeOtherSECTION 7 — IMPLEMENTATION24. What brand assets need urgent updating?25. What can be updated later?26. Do you have an internal team managing rollout?27. Who is the final decision-maker for approvals?SECTION 8 — DIGITAL & MARKETING28. Will the website be updated immediately or later?29. Are there active campaigns we need to align with?30. What platforms are most important (LinkedIn, email, etc.)?SECTION 9 — COMPLIANCE & CREDIBILITY31. Which accreditations must be prominently communicated?32. Are there regulatory requirements we must consider in branding?33. Are there partnerships or affiliations we should highlight?SECTION 10 — PROJECT MANAGEMENT34. Preferred communication method (Email / WhatsApp / Meetings)?35. Availability for weekly check-ins?YesNoWhen necessary36. Turnaround time for feedback (important for timeline)?Submit
